How media influences sport

Watching replays we Improve our k straight offledge and beneathstanding. Participation In loosenesss coer by the media Is always higher than for those that atomic number 18 non. This sum up of sports c overage thot end learn positive and negative effects. The first ever exceptional games that were televised were the 1936 games, held In Berlin, Germ any, were televised by means of closed circuit goggle box to various reckon h tout ensembles located across the city. Media coverage of sport helps athletics to have the cash to pay to have their rights to show the sporting situations on the television. besides athletics cosmos hon.. On the television helps the athletes to ready sponsorship, sponsors such as help or Lola who sponsor the prodigious deluxe medalist Jessica Nines would have happen uponn Jess potential as an athlete and approached her manager to ask for her sponsorship. Thus giving Jessica m maviny through and through her sponsors. If there was a aspect o f capital of the United Kingdom 2012, Ennuis is It, and its not something she feels particularly comfortable with. She says she mat up embarrassed when she went to her local unsandedsagents and saw herself on the cover of a course of study of glossy magazines.Jess was being come alongd by esters, television adverts and anything that the media could put her face on to promote the exceptionals. Even In the Olympic village there was no escape for Nines, she was eer being asked for photos from foreign athletes or to sign things. Jess was constantly in and out of press conferences as anyone wanted to hear what the face of the Olympics had to say. She gave very little away but spoke well, with a motion and a smile at the end of each sentence. Competitors started to try the drag she was under.To some extent that extra impel had been created by Team Nines ND the desire to market her. Could she break up to all that love the demesne had shget here is what peck wondered earli er the 2012 Games. So why would she do this if its added pressure and almost an embarrassment to see her face everywhere? The career of a athlete Is short lived, to acquit the most of their career they most make the biggest profile for themselves as possible In the short amount of time. In the Olympics Lola loved her, so used It to sell moisturizer. Jaguar praised her speed and pardon and supplied a b privation five-litter car.Omega took care of her time-keeping needs. Powered, BP and Aviva put their money behind her. Aids gave her a deal said to be the most lucrative of any Team KGB athletics competitor, at IEEE,OHO. So just from the one tilt she has managed to gain a awful lot of sponsorship and money. Athletics has a vagabond of deferent eventidets within the sport, from each one having contrastive endures in which the athletes essential tarry by. The media give you an idea nigh these rules because each and every person mental testament witness athletics on the telev ision or read about it in the newspaper.From this people are able to analyses and evaluate the event and main an understanding of the event. For example, a person may pick up the rule the he atheist begins the running events from a gun start. The event that receives the highest amount of media coverage at the Olympics games other then the Olympic opening and death ceremony, was Susan bolt lovable the mom finial. Susan Bolts with the Jamaican historic gold in the 200 meters final taking eighth place in the capital of the United Kingdom games top 10. However, Jamaica may have had an amazing time in the Olympics winning May gold medals but now they are in the media for a different reason.Safe Powell, the former mom knowledge base record holder, was the biggest name to test positive, but four others, including Bowels training partner Sharon Simpson, the Olympic relay gold medalist, also failed tests at the countrys national trials in June. Both Powell and Simpson claim they took su pplements that force have been contaminated with the banned stimulant Chlorine. This was a big wallop o the world of athletics and changes all opinions of the Jamaican athletics team, make people not look up to them as affair good examples any much.Another formative effect the media has on athletics is it helps to improve the articulation levels at bum grow as these people that enter at grass roots will have witness elite athletes in athletics being promoted as role models by the newspapers. This use of a role model is the reason athletics has 1 one million million new athletes start each year. Once a athlete has started they can only keep operative their way up the performance pyramided to be ex bely like their role models. Athletics can be a huge inspiration on peoples lives through the media of television.Many people dont have the mishap to date sport on satellite television as there is normally a subscription e or a form of payment. Terrestrial television can earn a thletics to those who have no access to satellite TV for one reason or other. People that wont normally see athletics, get the chance to await it and be inspired. Once inspired, anybody may then be advance to get involved into athletics and see how much of an amazing sport it really is. But what about when television isnt an option?There are a variety of other forms of media that promote sport, such as newspapers, radio, books or the internet. A radio channel radio five live is a commentary and chat show. During the Olympics this radio station covered every butt on of the Olympic Games so when you were driving on the way to and from work you never had the chance of missing a single maculation of the 2012 games. Another bully form of media is the internet, this is starting to get more and more customary over the years as technology advances. We have a range of different mixer media options with in Olympic athletes can use to help promote their image.Jess Nines uses the social media site Twitter this allows the athlete to share a bit more of themselves with friends and fans, while teaching hem to behave responsibly and act as an ambassador and role model that she is. Also, by Jess being on the twitter it will benefit her sponsors fans that follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on twitter Have you ever watched athletics and seen Lawrence nutlike do a very technical spin before presentation a discus?And model- Id love to know how to do that? Through the new technology of the media, we have the ability to go back to that moment and watch it over and over once more to look at each and every event, before that throw. We can stop and start our television screens on any(prenominal) movement we want to see hence we have our visual pleader from the professional. Therefore, we can take it to the close level and give it ago. This way, the media has managed to make itself its own coachi ng aid, so we can use it to help us with our athletics.For example, throw away HAD sports allows you to watch your favorite watch over and over again to see those techniques in action. However, it could be argued that media doesnt always help athletics. To start with, athletics is a popular port but it seems to still in the shadow of other sports such as football or rugby. Therefore, it does not get as much attention through the media, such as terrestrial television. Also, we have two very negative, yet different, effects that the media has on athletics. The first being- lack of attendance to live events- take the 2012 Olympics for example.The BBC had said that It sold 7 million tickets to people all around the world, but this was only 80% of the follow amount of tickets that they wanted to sell. You may be reckoning only 80%? Well it comes down to the media Every single event at he Olympics was shown on terrestrial and satellite TV, therefore many people chose to watch the event s from the comfort of their own home rather than purchase tickets and watch the events live from the different venues. This led to a reduced number of tickets sold and people experiencing the atmosphere and witnessing the sports live.What was amazing though was the support for the face of the Olympics Jess Nines because on sidereal day 1 as she started the crawl two geezerhood competing in septette different events in the heptathlon there was a full crowd at the Olympic stadium who came to support her on the opening day of her events. This right shows how much of an impact Jess had on the Olympics, for a time unusual to see the stadium full- it was jam-packed Everyone wanted to see this girl compete. She is something special. The second being ofttimes the media can over load us with sport on television.Using the Olympics again as a great example- the month that it was on- everywhere you looked, people would be watching the Olympics, listening to the Olympics, talking about the O lympics and thinking about the Olympics. This could be argued-overload. By the time that it had got to half way through the Olympic plosive many people could abate that seeing another Olympic event was becoming tedious. The media were trying to use the Olympics to get people into sport, when really it could be seen as forcing people to be interested in sport.The media pushed and pushed that the Olympic Games bequest was it would leave behind for the host city new and upgraded sports facilities and venues. This would create more Jobs, more area for recreational activities and the chance for people to develop into the next athletic star. Carrying on with the media overloading us with sport there were various campaigns objurgate up to peep us involved and interested by the Olympic Games. Nikkei created a television campaign called find your greatness.They created an ad that showed people from all over the world participating in sports in cities that happened to have London in their n ame, including London, Ohio, London, Norway, and East London, South Africa. McDonalds, a huge fast feed brand known all around the world decided in America they would promote the Olympics by offering when you purchase items that have under 400 calories, you can win prizes, some as big as 25,000 dollars and a trip to London. The way it works? An American athletes name appears on all food items that are less than 400 calories, and if your Olympic athlete wins a gold medal, you win a prize.You may not think of McDonalds to be the best Olympic sponsor as most of its food isnt exactly suitable for a training athlete. Nevertheless, McDonalds best target consultation wasnt necessarily athletes, but they were able to create an Olympics campaign that caters to their customer dwelling nonetheless. Often it can feel that the example, in a previous Olympics, the endurance contest was run at a time which suited TV impasses, even though it was at the hottest time of day The organizers had n o control over when the event was run because they wanted it to suite them.Finally, the media does have an interest in promoting British athletics and other national governing bodies for sport as they are showing high profile sporting events more and more, whereby people can become encouraged to take part in these sports. However, they must be aware of overloading prime time television slots which could have a negative impact on young sports people of the future Also in this report I want to look t not only the positive and negative effects the media has on sport but ways in which the media can improve our modern sport. The medias improved Olympics over the years. 0-50 years ago most fans would have to wait until the next days papers came out to find out the scores of the day before games. Or they might have access to the radio. The increase in televising the Olympic Games has brought more fans as they are able to follow their favorite Olympic event more closely. Over the years tech nology has increased to the spot where even if your team is not on the television, you can still et up to the second game details through the internet. The media has been the driving force for indisputable changes in the game as well.For instance the ability to have the world record line run across the pool on our television as the Olympic swimmers travel through the water, has come from the media complaining the liquid wasnt exciting enough as we didnt know what they were fighting for. So now allowing for the possibility of seeing the world record line. The media, by exposing events, teams and athletes more virtually to the public have brought many more fans to the Olympic Games and allowed the Games to drive p the costs of attending a game and in essence that is part why the facilities are so ridiculously outstanding.The media can account for another reason for outstanding facilities, they have so many commentaries and editorials about every event that the athletes compete in , giving more exposure and their sponsors use this comprehend popularity to help them in getting more money. There has been an influence in creating and then helping to correct problems as well. Steroids is a perfect example. In the Olympic 100 meter sprint athletes such as Ben Johnson thought steroids helped create an atmosphere in the game where everyone felt they needed to be improving on their times in each race to gain the approval of the media and the fans.They sullen to steroids when natural regimens were not making them enough gains. The media turned a blind eye for a while and then decided to expose the steroid problem in the game. By exposing the problem they basically made it impossible for Ben Johnson not to address the issue. Now there is random testing and ramifications for getting caught. Sports. They promote the Olympic Games and make them more popular without the media the Olympics would not have the popularity they enjoy today.